Born Tyjuan Peoples, Zay Hilfiggerrr began a career with social media platforms, making videos of dances raps, and comedic skits. Approached by a local producer Timothy McCall, his son James McCall was also a rapper. James then took on the moniker Zaylon McCall and they formed a hip-hop duo that created the viral hit song Juju on That Beat. Atlantic Records picked up the track for distribution and the song reached top 5 on the Billboard Hot 100.
When the hit went viral Hilfigerrr was just 16 years old, the song was viewed on YouTube over 150 million times and the song was nominated for a Kids’ Choice Award for Favourite Music Video in 2017. The duo are currently working on more music.